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Networking Challenge

Back in 2008 when I was building my fitness business, I was a networking machine. I had no budget for advertising, and huge overhead. Social media was in it’s infancy. I needed to get my name out there, and so I attended or volunteered at every tweetup, event,...

Crisis: Managing Your Social Reputation

Let’s talk about reputation management. On May 4, 2016, a crisis was brewing. Timelines blew up as mandatory evacuation orders were issued in Fort McMurray. From a business point of view, there were a few essential things that had to happen. Programmed...

Social Media Strategy: Time to Invest

Many owners and entrepreneurs have attempted social media personally or for their business by now. But without a social media strategy or investment, it’s very easy to lose interest. Unfortunately, in a seemingly easy (yet so incredibly complicated) digital...