Set goals to assess your social media ROI, using these simple tips.

Many managers and business owners’ default to “Page Likes” and “Followers” when they assess social media ROI with their managers. If you’ve followed Jo(e) Social Media for awhile, you already know that Page Likes and Followers mean nothing if they’re not leading to results.

Social media is different from traditional advertising, and as result, how you measure ROI is dissimilar, and more accurate. It also means your social media manager requires a higher level of expertise, past graphic design, photography, or writing skill.

assess social media ROI

At the beginning of each quarter, set goals (or Key Performance Indicators) to help evaluate your social media efforts.

Here are a few you might want to consider setting to ensure you assess your social media ROI adequately . At the beginning of the quarter, document where you are, and then decide where you want to be.

Facebook Page

  • Page Views
  • Actions on Page
  • Post Reach
  • Post Engagement
  • Event Responses
  • Inbox/Messenger conversations

Facebook Ads Manager

  • Total Pixel Events
  • Pixel: Visits to Thank You page of forms
  • Pixel: Visits to important pages on your website
  • Website Clicks
  • Cost per Click
  • Messages


  • Profile Views
  • Impressions
  • Website Clicks
  • Mentions
  • Retweets
  • Direct Message conversations


  • Profile Visits
  • Emails
  • Website Visits
  • Phone Calls
  • Direct Message Conversations

You won’t know what these numbers should look like for your organization right away, but you will be able to assess improvement and growth immediately. If you’d like help to set these goals, book a consultation with Jo(e) and we’ll get you started.

A great social media strategy isn’t about posting pictures online or gaining followers. Use your outcomes, learn from them, refine, deliver what your audience wants, and don’t look back. As a result, you’ll be able to track growth, what your audience wants, and plan better campaigns for next year.

There’s far more information available to assess your return. In short, these are simple measures and the depth of actual data available to you will blow your mind!

If your Social Media Manager can’t easily provide you with this information, you should immediately invest in training for them. This is your brand, online and magnified. Therefore, those in charge of your brand should be well trained and prepared to represent you!

About Jo(e) Social Media Inc.

2016 Red Deer & District Chamber of Commerce Business of the Year, Jo(e) Social Media Inc. works with businesses who value social media from a branding, sales, customer service and public relations point of view.

Professional and experienced, co-owners Jo Phillips and Joe Whitbread have built a team of managers, sales staff, content writers, and visual content providers who work directly with businesses to keep content relevant and local. Based in Lacombe, Alberta, we have writing staff throughout Alberta, and BC. We encourage you to visit our own business social accounts. You’ll find we are one of the few social media agencies that also finds time to provide active social media content and engagement for our own business.

Jo(e) Social Media Inc was established in 2012 and has offered social media and marketing seminars and public presentations to more than 10,000 business owners, managers, and marketing teams.

Visit us online at Joesocialmedia.com

Or in person at 4705 49C Ave Lacombe, AB

Call us at 403.391. 2553

Or reach out to us on Twitter, Instagram, Facebook or LinkedIn .