by Jo | Jan 10, 2020 | Jo, Social Media Marketing
If you’re just starting your advertising campaign for the year, and Lead Ads are part of the plan, here are a few tips on how to create a Facebook budget for lead ads. First, you have to learn what your cost per conversion is going to be. The cost per lead is...
by Jo | Dec 20, 2019 | Jo, Small Business Owners
Everyone has to disconnect, sometimes. We tell business owners and managers to take a break, all the time. And we hear the same answer, over and over. “There’s no way I can disconnect! I’ll lose business!” Ah, but you can, young Jedi. You just...
by Jo | Nov 29, 2019 | Jo, Small Business Owners, Social Media Marketing, Uncategorized
“How do I get people to like our Facebook Page?” is one of the first questions we hear in our Facebook training courses. And our answer is always, “Likes don’t matter as much as everything else.” The latest bad advice making its rounds in...
by Jo | Apr 18, 2019 | Jo, Small Business Owners, Social Media Marketing, Uncategorized
Measuring results on Instagram is probably not a part of your plan. But it’s rapidly becoming the platform of choice for many small business owners. It’s easy to understand, easy to publish, and doesn’t require much thought. Right? Well…no. But...
by Jo | Jan 24, 2019 | Jo, Social Media Marketing
I was laid up with the flu this week, and decided maybe I’d give a new show on Netflix a try. On this one, a designer comes in, redecorates a residence for short term rental, tells them to use a hashtag on Instagram, and saves the day. “That’s...
by admin | Aug 22, 2018 | Jo, Small Business Owners, Social Media Marketing
Time management comes up over and over as the number one challenge for small business owners running their own social media accounts. Where do you possibly carve out an extra 10 hours to do everything you want to do? Here are a few solutions for you. 1. Don’t...
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