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Creating a Facebook Budget for Lead Ads

If you’re just starting your advertising campaign for the year, and Lead Ads are part of the plan, here are a few tips on how to create a Facebook budget for lead ads. First, you have to learn what your cost per conversion is going to be. The cost per lead is...
Instagram and My Crisis of Career Choice

Instagram and My Crisis of Career Choice

I was laid up with the flu this week, and decided maybe I’d give a new show on Netflix a try. On this one, a designer comes in, redecorates a residence for short term rental, tells them to use a hashtag on Instagram, and saves the day. “That’s...