Jo(e) Blog
How Can You Assess Social Media ROI?
Set goals to assess your social media ROI, using these simple tips. Many managers and business owners’ default to “Page Likes” and “Followers” when they assess social media ROI with their managers. If you’ve followed Jo(e) Social Media for awhile, you already know...
Instagram and My Crisis of Career Choice
I was laid up with the flu this week, and decided maybe I'd give a new show on Netflix a try. On this one, a designer comes in, redecorates a residence for short term rental, tells them to use a hashtag on Instagram, and saves the day. "That's Instagram-worthy."...
Social Media Attack
Surviving a social media attack. It seems trite to say, like it means just getting through it, but social media attacks can quickly lead to mental health problems, suicidal thoughts, and a feeling of hopelessness. Every child who...
Starting Your Own Social Media Business
Starting your own social media business doesn't seem that hard. What could there possibly be to it? All you have to do is know how to navigate Facebook, maybe post on Instagram and create cool stories. Right? Our First Lesson Starting Our Own...
5 Social Media Time Management Solutions
Time management comes up over and over as the number one challenge for small business owners running their own social media accounts. Where do you possibly carve out an extra 10 hours to do everything you want to do? Here are a few solutions for you. 1. Don't try to...
Hiring a Social Media Manager
A few tips for hiring your social media manager. You're about to put your brand in the hands of someone else, on loudspeaker. This should be a thoughtful decision! Social Media is not graphic design, or web design, or SEO. It's not an add-on to digital elements, and...
LIVE Social: Opportunity for Events
With the ability to go "live" on Twitter, Instagram, Facebook, Youtube and Snapchat, a 'social event' now has a very different meaning. Your guests will ‘go social’ when they arrive at your event, especially if you give them reason to. You'll notice guests pulling...
Facebook For Business: 5 Ways to Improve Your Page
Using Facebook for business is so much more than just throwing a photo up because the boss asked you to, or promoting specials and sending them over to Twitter too. Set aside at least an hour every day, and commit to using Facebook to its fullest! Here are five simple...
Facebook Business Page Problems
Managing a Facebook Business Page can, at times, be frustrating. We're asked these specific questions, often. Problem: I know I need to post more often but I just can't keep up. Solution: When creating posts, rather than hitting "PUBLISH", move your cursor to the...