Jo(e) Blog
Hiring a Social Media Manager
A few tips for hiring your social media manager. You're about to put your brand in the hands of someone else, on loudspeaker. This should be a thoughtful decision! Social Media is not graphic design, or web design, or SEO. It's not an add-on to digital elements, and...
LIVE Social: Opportunity for Events
With the ability to go "live" on Twitter, Instagram, Facebook, Youtube and Snapchat, a 'social event' now has a very different meaning. Your guests will ‘go social’ when they arrive at your event, especially if you give them reason to. You'll notice guests pulling...
Facebook For Business: 5 Ways to Improve Your Page
Using Facebook for business is so much more than just throwing a photo up because the boss asked you to, or promoting specials and sending them over to Twitter too. Set aside at least an hour every day, and commit to using Facebook to its fullest! Here are five simple...
Facebook Business Page Problems
Managing a Facebook Business Page can, at times, be frustrating. We're asked these specific questions, often. Problem: I know I need to post more often but I just can't keep up. Solution: When creating posts, rather than hitting "PUBLISH", move your cursor to the...
Social Media Safety
Social Media Safety. We're asked about it almost daily. When your child first asks about social media, your immediate concern is keeping them safe! But have you thought about what "safe" means? Safe doesn't just mean privacy settings. Safe means you've set ground...
Negative Reviews
Many people shy away from using social media for their business because they're afraid of the negative reviews. People are going to complain, whether you're there to see it or not. It's better to be there and manage it! If you're consistently getting valid negative...
Reputation Management – When Trouble Hits
We've seen quit(e) a few reputation management issues on Facebook. What's most disconcerting is the willingness of individuals to attempt to destroy someone's business and reputation online, without an understanding that they may be contributing directly to...
Business: Are You Missing Out By Not Using Social?
When asked about the necessity of a social strategy and presence, I go back to a very specific moment. The first time I saw a website in an advertisement. I was riding the C-Train on my way to the University of Calgary. I don’t remember what the site was, but the...
Instagram: Should You Use it For Business?
Should you be using Instagram for your business? A few things to consider: 1. Instagram is a "boredom" app. Most people aren't using it for information, or to connect with others. Instead, they're using it for entertainment when they have a few minutes of downtime....