SOCIAL MEDIA MANAGERs workshop
Our Social Media Managers Workshop is designed for employees or business owners who have been tasked or hired to manage social media for a business or brand. This intense, all-in-one, weekend course runs monthly with 21 hours over 3 days comprehensive training.
Jo(e) Social Media Crash Courses are offered almost weekly, at our training centre in downtown Lacombe, Alberta. We also offer one-on-one, private consultations & training appointments when a classroom environment isn’t for you. Book our amazing trainers in your boardroom or ours. CLICK HERE to see all our upcoming courses.
Jo(e) Social Media’s expert trainers can be booked to visit your boardroom or ours, to help educate staff, ownership & management teams on the new necessity of social media in business. We also help managers design official social media policy for employees.
Advertising isn’t “set it and forget it” anymore. You’ve got to have consistent social media content and a clear response strategy. Jo(e) Social Media provides social media training for ownership, management and employees on the pages and accounts, make sure they’re well trained with expert knowledge in each platform.
With every training we:
- assess your working knowledge of social media and tailor training based on this assessment.
- support you after training to ensure you have a solid running start.
Available Courses – Click here for schedule
- Social Media Managers Workshop – 3 day course with certificate of completion
- Social Psychology & Content Strategy
- Facebook Level One – Business Pages
- Facebook Level Two – Ads Manager
- Instagram for Business
- LinkedIn for Business
- Twitter for Business
(FB Level One is a pre-requisite for the FB Level Two, unless your page has been assessed by Jo(e) staff.)
Social media isn’t going anywhere, anytime soon. Learn to use each channel to it’s full potential. Mobilize your team with a consistent brand strategy and earn a valuable audience who can refer your brand or business.
Feb 7 – 9 or Mar 13 – 15, 2020.
A 3-day, 21 hour, intensive workshop for employees or owners who are assigned the task of social media for a business, brand, event or organization. This workshop qualifies for the CAN-AB Job Grant with an applicable $1000 rebate if you qualify). Space is limited, Apply here: https://www.alberta.ca/canada-alberta-job-grant.aspx
Day 1 (8 hours)
1. Social Psychology
2. Creating a voice and target audiences
3. Types of digital assets, and how to make them work together
4. Content gathering
5. Content Strategy
6. Insights, analytics, and ROI
Day 2 (8 hours)
Facebook Business Pages
Facebook Business Manager
Google My Business and Ads
Day 3 (5 hours)
Instagram for Business
LinkedIn Company pages
Twitter for Business
Facebook is actually quite a complicated digital advertising platform. Our Facebook for Business training is split into two different courses to ensure guests get a valuable learning experience.
Facebook Level One
“I thought I was an expert, until I took your course. And then I realized I really knew nothing.” You have a Facebook Business Page, but are you using it to its full potential? In this course, we’ll help with proper page setup and posting. We’ll teach you how to optimize your business page and show you how to make posts attractive to both users and FB algorythms. (This course is a prerequisite for the Facebook Level Two course.)
Facebook Level Two
There’s much more to your Facebook Business Page than posting. Time to move past boosting posts and calling it advertising. Business Manager moves you into the realm of ads beyond the Facebook timeline. You’ll learn about Pixel, ad creation, reading analytics, retargeting, and so much more. This course is a game-changer for social media managers or marketers. (You must have taken Facebook Level One to attend this course.)
Instagram for business
Learn the basics of Instagram for business.
We’ll talk about:
- A Business vs Personal Profile
- Enhancing your profile
- What to post and when
- Creating effective stories
- IGTV – long form video
- How to manage your account
- Business tools available to you
- Reading your analytics
- Hashtag uses & advantages
- Building your audience
- Advertising on Instagram*
*Instagram is owned by Facebook, so you’ll need a Facebook Business page and basic understanding in Facebook Business Manager, in order to use some of the paid Instagram advertising features.
TWITTER FOR BUSINESS
Possibly the most understood platform when it comes to business. Also the place many businesses are scared to put their brand.
Consistency, wit and public relations is the name of the game. Wrap your head around this often scary place and your business will find incredible loyalty from customers who will carry your brand for you but get ready for the process.
Twitter will take diligence and effort. It’s hard to accomplish traction on Twitter which is why most businesses quit before they ever get started.
Linkedin for business
Sales staff & ownership is more successful when they’re active online.
LinkedIn is an absolute must for professionals in any industry especially realty, sales, customer service & self promotion. This isn’t just about your business, this is about YOU. Quickly expand your network and turn social connections into actual handshakes (and commerce) for your business.
We’ll teach you about:
- Optimizing your profile
- Assessing the value of connections
- Managing settings
- Making a cold and warm calls without being ‘salesy’
- What makes good content
- Posts vs Articles
- Professional habits that will enhance audience engagement
- so much more!
Social Psychology & Content Strategy
If you don’t know why, then how doesn’t matter.
In our pre-requisite course, we talk about taking social media seriously.
We’ll discuss the new human habits of social communication and why this preferred method actually puts customers in charge of your business brand. Learn when and why people are online and content creation strategies that were once not possible with traditional advertising. Good social connections will carry your message for you if you give fans a reason to. Learn how to find these social connections.
Content is KING and it needs a touch of creativity and relevance. Be interesting, informative and/or entertaining…just BE something and do it everyday. We’ll talk about what makes good content, how to create content for all personalities, and how to remove yourself from the equation.
You’ll leave with an executable new strategy you can put into action on any platform you sign your business up for.
There’s social media and then there’s social media for business. Once you understand social media for business content creation & strategy in our prerequisite course, consider taking platform-specific social media courses for ownership, franchisee or sales staff.
- How to decide which platforms are valuable.
- How to define your voice, and your target audiences.
- How different personalities interact with different content, and why this matters.
- Content Creation
- Content management
- Content strategy for each platform
- How to use analytics to refine your content.
The first 5 seats in each Crash Course are $65 each. (Remaining seats are $99.)
Online courses are coming: Spring 2020!
Every week, Jo(e) Social Media offers a different, 2 hour Crash Course, covering strategy and all the business platforms.
Be one of the first to register and pick up an Early Bird seat at $65 per person. There are a limited number of Early Bird seats available so book register quickly.
Available Crash Courses
Social Psychology & Content Creation
Facebook Level One – Business Pages Facebook Level Two – Ads Manager
Instagram for Business
Twitter for Business
LinkedIn for Business
(FB Level One is a pre-requisite for the FB Level Two course.)
Get Serious about social.
Start your training Today.
Contact Jo(e) to set up your first training session or to get more information about our training courses.