Social Media

ONLINE Training


Our Social Media Managers Workshop is 100% online training! This weekend workshop is designed for employees or business owners who have been tasked or hired to manage social media for a business or brand. This comprehensive online weekend runs for 21 hours over 3 days & qualifies for the Canada, Alberta Job Grant. Find the latest course, here.



Jo(e) Social Media Online Courses are offered almost weekly, from our safe, digital training centre in downtown Lacombe, Alberta. We also offer one-on-one, private video consultations & digital training appointments until a classroom environment is possible again. Book our amazing trainers in your digital meeting. CLICK HERE to see all our upcoming courses.



Jo(e) Social Media’s expert trainers are online & can be booked for video conference meetings to help educate staff, ownership & management teams on the new necessity of social media public relations, in business. Especially during the crisis. We also help managers design official social media policy for employees.

Advertising isn’t “set it and forget it” anymore. You’ve got to have consistent social media content and a clear response strategy, especialy during a crisis. Jo(e) Social Media provides online social media training for ownership, management and employees on Facebook, LinkedIn, Instagram, Twitter and other digital platforms. We’ll help make sure your management and staff are well trained, with expert knowledge, in each platform.

We’re hoping to have live, in-person training again soon.

In the meantime, Jo(e) Social Media has worked with one, two or several group members at a time and can accommodate small or large teams with engaging, video conference and live-streamed learning!


With every training we:

      • assess your working knowledge of social media and tailor training based on this assessment.
      • support you after training to ensure you have a solid running start.

Available Courses – Click here for schedule

  • Social Media Managers Workshop – 3 day course with certificate of completion
  • Social Psychology & Content Strategy
  • Facebook Business Manager
  • Facebook Ads Creation
  • Facebook Audience Creation
  • Creating an Online Voice
  • Instagram for Business
  • Instagram Influencing
  • Instagram Stories & IGTV
  • LinkedIn for Business
  • Social Media Visual Content/Photography
  • Twitter for Business


Social media communication and public relations has never been more important. Learn to use each channel to it’s full potential on behalf of your business or brand.

Mobilize your team with a consistent brand strategy and earn a valuable audience who can refer your brand or business.

 June 19 – 21, 2020

A 3-day, 21 hour, intensive workshop for employees or owners who are assigned the task of social media for a business, brand, event or organization. This workshop qualifies for the CAN-AB Job Grant with an applicable $1000 rebate if you qualify). Space is limited, Apply here: https://www.alberta.ca/canada-alberta-job-grant.aspx


Day 1: 7 hours

1. Social Psychology

2. Content Strategy and Creating an Online Voice

3. Social Media Manager Responsibilities

4. Instagram for Business


Day 2: 7 hours

1. Facebook Business Pages

2. Content Creation and Storytelling

3. Twitter for Business


Day 3: 7 hours

1. Facebook Business Manager

2. Facebook Pixel and Ads Manager

3. Return on Investment (ROI) and Digital Assets

4. LinkedIn Personal and Business Accounts



Facebook ONLINE Training

Facebook is actually quite a complicated digital advertising platform. Our Facebook for Business training is split into two different courses to ensure guests get a valuable learning experience, online.

Facebook Level One

 “I thought I was an expert, until I took your course. And then I realized I really knew nothing.” You have a Facebook Business Page, but are you using it to its full potential? In this course, we’ll help with proper page setup and posting. We’ll teach you how to optimize your business page and show you how to make posts attractive to both users and FB algorythms. (This course is a prerequisite for the Facebook Level Two course.)

Facebook Level Two

There’s much more to your Facebook Business Page than posting. Time to move past boosting posts and calling it advertising. Business Manager moves you into the realm of ads beyond the Facebook timeline. You’ll learn about Pixel, ad creation, reading analytics, retargeting, and so much more. This course is a game-changer for social media managers or marketers. (You must have taken Facebook Level One to attend this course.)

Instagram for business – ONLINE

 Learn the basics of Instagram for business in a safe online space.

Learning includes:

  • A Business vs Personal Profile
  • Enhancing your profile
  • What to post and when
  • Creating effective stories
  • IGTV – long form video
  • How to manage your account
  • Business tools available to you
  • Reading your analytics
  • Hashtag uses & advantages
  • Building your audience
  • Advertising on Instagram*

*Instagram is owned by Facebook, so you’ll need a Facebook Business page and basic understanding in Facebook Business Manager, in order to use some of the paid Instagram advertising features.


Possibly the most understood platform when it comes to business. Also the place many businesses are scared to put their brand.

Consistency, wit and public relations is the name of the game. Wrap your head around this often scary place and your business will find incredible loyalty from customers who will carry your brand for you but get ready for the process.

Twitter will take diligence and effort. It’s hard to accomplish traction on Twitter which is why most businesses quit before they ever get started. This course is online, in a safe video conference space.

Linkedin for business – ONLINE

Sales staff & ownership is more successful when they’re active online.

LinkedIn is an absolute must for professionals in any industry especially realty, sales, customer service & self promotion. This isn’t just about your business, this is about YOU. Quickly expand your network and turn social connections into actual handshakes (and commerce) for your business.

We’ll teach you about:

  • Optimizing your profile
  • Assessing the value of connections
  • Managing settings
  • Making a cold and warm calls without being ‘salesy’
  • What makes good content
  • Posts vs Articles
  • Reactions
  • Professional habits that will enhance audience engagement
  • so much more!

Another online course, presented by Jo(e) experts in a safe, video conference setting.


Social Psychology & Content Strategy – online

If you don’t know why, then how doesn’t matter.
In our pre-requisite course, we talk about taking social media seriously.

We’ll discuss the new human habits of social communication and why this preferred method actually puts customers in charge of your business brand. Learn when and why people are online and content creation strategies that were once not possible with traditional advertising. Good social connections will carry your message for you if you give fans a reason to. Learn how to find these social connections.

Content is KING and it needs a touch of creativity and relevance. Be interesting, informative and/or entertaining…just BE something and do it everyday. We’ll talk about what makes good content, how to create content for all personalities, and how to remove yourself from the equation.

You’ll leave with an executable new strategy you can put into action on any platform you sign your business up for.

Safe, online, video conference learning


  • How to decide which platforms are valuable.
  • How to define your voice, and your target audiences.
  • How different personalities interact with different content, and why this matters.
  • Content Creation
  • Content management
  • Content strategy for each platform
  • How to use analytics to refine your content.

Crash Courses

(Click here to see course calendar)

The first 5 seats in each course is $65. (Remaining seats are $99.)

New training courses include Instagram Influencing, Content Creation, Social Photography and more! All courses are online for your safety.


Every week, Jo(e) Social Media offers online courses for your safety, covering strategy and learning on standard social media platforms.

Be one of the first to register and pick up an Early Bird seat at $65 per person. There are a limited number of Early Bird seats available so book register quickly. (Non-Profit seats are available too, but are limited.)

Online Jo(e) Courses

  • Social Psychology & Content Strategy
  • Facebook Business Manager
  • Facebook Ads Creation
  • Facebook Audience Creation
  • Creating an Online Voice
  • Instagram for Business
  • Instagram Influencing
  • Instagram Stories
  • LinkedIn for Business
  • Social Media Visual Content/Photography
  • Twitter for Business

Get Serious about social.

Start your training Today.

Contact Jo(e) to set up your first training session or to get more information about our training courses.