Social Media



Comprehensive online social media management training for employees or business owners who have been tasked or hired to manage social media for a business or brand. Jo(e) Training Centre’s 21 hours of valuable online courses, qualify for the Canada, Alberta Job Grant. Certificate upon completion. Sign up now: here.



Jo(e) Social Media Online Courses are offered as recorded video or LIVE from our Training Centre in Lacombe, Alberta. Learn platform logistics and social media psychology related to Facebook, Instagram, Twitter, LinkedIn, TikTok and more. We’ll help you and your brand build better content and consistent presence! 

CLICK HERE to see all our upcoming courses.

Jo(e) Social Media can accommodate small or large teams with engaging, video conference and live-streamed learning!

We also produce online conferences and live events so you don’t have to!

Call or message us for details info@joesocialmedia.com.




Jo(e) Social Media’s expert trainers are online & can be booked for video conference meetings to help educate staff, ownership & management teams on the new necessity of social media public relations, in business. Especially during the crisis. We also help managers design official social media policy for employees.

Email: info@joesocialmedia.com to book a private, corporate training.

Social media communication and public relations has never been more important. Learn to use each channel to it’s full potential on behalf of your business or brand.

Since 2012, we’ve been leaders in management and staff training, making sure your digital team is well trained, with expert knowledge in each platform.

Starts January 20, 2021 and again, March 17, 2021

Live login learning on Wednesday evenings from 6-9 pm, for 8 consecutive weeks.

Valuable and proven online courses designed for employees or business owners who have been assigned the task of social media for a business, brand, event or organization.

The Social Media Managers Workshop qualifies for the CANADA-ALBERTA Job Grant too, which allows a $1000 rebate to successful applicants!

Apply for the job grant here: https://www.alberta.ca/canada-alberta-job-grant.aspx

Learning courses, include: (no particular order)

1. Social Psychology

2. Creating a voice and target audiences

3. Types of digital assets, and how to make them work together

4. Content gathering techniques and neccesities

5. Content Strategy (all platforms and digital assets)

6. Tracking insights, analytics, and ROI (Return on Investment)

7. Facebook Business Pages (A monster)

8. Facebook Business Manager (A deep dive into Facebook’s backend)

9. Facebook Ads (Creation and administration)

10. Facebook Pixel

11. Google My Business and Ads

12. Instagram for Business (Stories, Reels, IGTV and more!)

13. LinkedIn personal branding, administration and company pages

14. Twitter for Business


Facebook Training

Facebook is actually quite a complicated digital advertising platform. Our Facebook for Business training is split into two different courses to ensure guests get a valuable learning experience, online.

Facebook Level One

 “I thought I was an expert, until I took your course. And then I realized I really knew nothing.” You have a Facebook Business Page, but are you using it to its full potential? In this course, we’ll help with proper page setup and posting. We’ll teach you how to optimize your business page and show you how to make posts attractive to both users and FB algorythms. (This course is a prerequisite for the Facebook Level Two course.)

Facebook Level Two

There’s much more to your Facebook Business Page than posting. Time to move past boosting posts and calling it advertising. Business Manager moves you into the realm of ads beyond the Facebook timeline. You’ll learn about Pixel, ad creation, reading analytics, retargeting, and so much more. This course is a game-changer for social media managers or marketers. (You must have taken Facebook Level One to attend this course.)

Learn the basics of Instagram for business in a safe online space. Click here and learn RIGHT NOW

Learning includes:

  • A Business vs Personal Profile
  • Enhancing your profile
  • What to post and when
  • Creating effective stories
  • IGTV – long form video
  • Insta Reels
  • Management responsibilities and expectations
  • Business tools
  • Insights and analytics
  • Hashtag uses and advantages
  • Building your audience
  • Advertising on Instagram*

*Instagram is owned by Facebook, so you’ll need a Facebook Business page and basic understanding in Facebook Business Manager, in order to use some of the paid Instagram advertising features.


Possibly the most understood platform when it comes to business. Also the place many businesses are scared to put their brand.

Consistency, wit and public relations is the name of the game. Wrap your head around this often scary place and your business will find incredible loyalty from customers who will carry your brand for you but get ready for the process.

Twitter will take diligence and effort. It’s hard to accomplish traction on Twitter which is why most businesses quit before they ever get started. This course is online, in a safe video conference space.

Linkedin for business

Sales staff & ownership is more successful when they’re active online.

LinkedIn is an absolute must for professionals in any industry especially realty, sales, customer service & self promotion. This isn’t just about your business, this is about YOU. Quickly expand your network and turn social connections into actual handshakes (and commerce) for your business.

We’ll teach you about:

  • Optimizing your profile
  • Assessing the value of connections
  • Managing settings
  • Making a cold and warm calls without being ‘salesy’
  • What makes good content
  • Posts vs Articles
  • Reactions
  • Professional habits that will enhance audience engagement
  • so much more!


Social Psychology & Content Strategy

If you don’t know why, then how doesn’t matter.
In our pre-requisite course, we talk about taking social media seriously.

We’ll discuss the new human habits of social communication and why this preferred method actually puts customers in charge of your business brand. Learn when and why people are online and content creation strategies that were once not possible with traditional advertising. Good social connections will carry your message for you if you give fans a reason to. Learn how to find these social connections.

Content is KING and it needs a touch of creativity and relevance. Be interesting, informative and/or entertaining…just BE something and do it everyday. We’ll talk about what makes good content, how to create content for all personalities, and how to remove yourself from the equation.

You’ll leave with an executable new strategy you can put into action on any platform you sign your business up for.

Safe, online, video conference learning


  • How to decide which platforms are valuable.
  • How to define your voice, and your target audiences.
  • How different personalities interact with different content, and why this matters.
  • Content Creation
  • Content management
  • Content strategy for each platform
  • How to use analytics to refine your content.

Sign up for online learning, now!

Jo(e) Social Media offers online courses, covering digital marketing strategy and platform learning.

Pre-recorded videos or live, in-person trainings with a Jo(e) Social Media trainer are available. 

Take your social media seriously.

Start your training today.

Contact Jo(e) to set up your first training session or to get more information about our training courses.