Social Media



Our Social Media Managers Workshop is designed for employees or business owners who have been tasked or hired to manage social media for a business or brand. This intense, all-in-one, weekend course runs monthly with 21 hours over 3 days comprehensive training.



Jo(e) Social Media Crash Courses are offered almost weekly, at our training centre in downtown Lacombe, Alberta. We also offer one-on-one, private consultations & training appointments when a classroom environment isn’t for you. Book our amazing trainers in your boardroom or ours. CLICK HERE to see all our upcoming courses.



Jo(e) Social Media’s expert trainers can be booked to visit your boardroom or ours, to help educate staff, ownership & management teams on the new necessity of social media in business. We also help managers design official social media policy for employees.

Choose from Content Strategy, Facebook, Instagram, Twitter and/or LinkedIn. Your business, your industry. 2 hours committed to making social media make sense from a business perspective. You won’t share our time together, with anyone else. This can be extremely valuable for management groups and marketing teams looking to take social media way past the next level.

We have worked with one, two or several group members at a time and can accommodate small or large teams with engaging, fun learning environments in our office or yours!

With every training we:

      • assess your working knowledge of social media and tailor training based on this assessment.
      • support you after training to ensure you have a solid running start.

Available Courses – Click here for schedule

  • Social Media Managers Workshop – 3 day course with certificate of completion
  • Social Psychology & Content Creation
  • Facebook Level One – Business Pages
  • Facebook Level Two – Ads Manager
  • Instagram for Business
    LinkedIn for Business

(FB Level One is a pre-requisite for the FB Level Two, unless your page has been assessed by Jo(e) staff.)

There’s social media then there’s social media for business. It’s growing and it’s not going anywhere, anytime soon. Learn to use it to it’s full potential. Mobilize your team with a consistent brand strategy and earn a valuable audience unlike any you’ve been able to reach before.

Nov 15 – 17, 2019 and Jan 3 – 5, 2020.

Two, 3-day, 21 hour, intensive workshops for those who have been assigned the task of social media for a business, brand, event or organization. This workshop qualifies for the CAN-AB Job Grant. Space is limited, Apply here: https://www.alberta.ca/canada-alberta-job-grant.aspx

Day 1 (8 hours)

1. Social Psychology

2. Creating a voice and target audiences

3. Types of digital assets, and how to make them work together

4. Content gathering

5. Content Strategy

6. Insights, analytics, and ROI

Day 2 (8 hours)

Facebook Business Pages

Facebook Business Manager

Facebook Ads

Facebook Pixel

Google My Business and Ads

Day 3 (5 hours)

Instagram for Business

LinkedIn Company pages

Twitter for Business


Facebook Trainings

Everyone uses it differently and while social media on a personal level might be simple, fun, and easy to use, social media for business is hard, time consuming, and at times can be frustrating. Our Facebook for Business Training is split up into three different parts to ensure that every individual that takes our training understands the differences between using their own Facebook page and running a Facebook business page.

Intro to Facebook

It’s time to start a Facebook Business Page, but you have no idea where to start. In this intro, we’ll go through why people use Facebook, how Facebook works, basic page setup, how to use your page, and how to post. This is a beginner course.

Facebook Level One

“I thought I was an expert, until I took your course. And then I realized I really knew nothing.” There’s much more to your Business Page than posting. Learn how to optimize your page and your posts for the best exposure possible. This course is a prerequisite for the Facebook Level Two course.

Facebook Level Two

Time to move past boosting posts and calling it advertising. Business Manager moves you into the realm of ads beyond the Facebook timeline. You’ll learn about Pixel, ad creation, reading analytics, retargeting, and so much more. You must have taken Facebook Level One to attend this course.

Instagram for business

Learn the basics of Instagram for business.

We’ll talk about:

  • A Business vs Personal Profile
  • Enhancing your profile
  • What to post, and when
  • Creating effective stories
  • How to manage your account
  • Tools available to you as a business
  • Reading your analytics
  • Hashtags
  • Building audiences
  • Advertising on Instagram


In this 3 day workshop, you’ll learn everything you need to know to manage social media for a small business.

Day 1 (8 hours)

  • Social Psychology
  • Creating a voice and target audiences
  • Types of digital assets, and how to make them work together
  • Content gathering
  • Content Strategy
  • Email Marketing and Shopify


Day 2 (8 hours)

  • Facebook Business Pages
  • Facebook Business Manager
  • Facebook Ads
  • Facebook Pixel
  • Google My Business and Ads


Day 3 (5 hours)

  • Instagram for Business
  • LinkedIn Company pages
  • Twitter for Business

Linkedin for business

Sales staff & ownership is more successful when they’re active online.

LinkedIn is an absolute must for professionals in any industry especially realty, sales, customer service & self promotion. This isn’t just about your business, this is about YOU. Quickly expand your network and turn social connections into actual handshakes (and commerce) for your business.

We’ll talk about:

  • What real estate is most valuable
  • Making your profile effective
  • Assessing the value of connections
  • Managing settings
  • Making a cold call without making a cold call
  • What makes good content
  • Update vs published post – the how and when
  • How to develop the habit of posting

Social Psych & COntent Creation

If you don’t know why, then how doesn’t matter.
In our pre-requisite course, we talk about taking social media seriously.

We’ll discuss the new human habits of social communication and why this preferred method puts customers in charge of your business brand now. Learn when and why people are online and content creation strategies that were once not possible with traditional advertising. Good social connections will carry your message for you if you give them a reason to. Learn how to find these social connections.

Content is KING and it needs a touch of creativity and relevance. Be interesting, informative and/or entertaining…just BE something and do it everyday. We’ll talk about what makes good content, how to create content for all personalities, and how to remove yourself from the equation.

You’ll leave with an executable new strategy you can put into action on any platform you sign your business up for.

There’s social media and then there’s social media for business. Once you understand social media for business content creation & strategy in our prerequisite course, consider taking platform-specific social media courses for ownership, franchisee or sales staff.


  • How to decide which platforms are valuable.
  • How to define your voice, and your target audiences.
  • How different personalities interact with different content, and why this matters.
  • Content Creation
  • Content management
  • Content strategy for each platform
  • How to use analytics to refine your content.

Crash Courses

If a Corporate Training isn’t the right solution for you or if you are just looking for a refresher then one of our  Crash Courses is just what you’re looking for.

Throughout the year, Jo(e) Social Media offers 2 hour Crash Courses in content strategy, social media management and all the major platforms. Join other businesses from various industries for a 2 hour crash course. Ask questions pertaining to your business and network with other managers, business owners and entrepreneurs from your area.

Be one of the first to register and pick up an Early Bird seat at $65 per person. There are a limited number of Early Bird seats available so book register quickly.

Regular price is $99 per person after Early Bird seats are gone.

Available Crash Courses

Social Psychology & Content Creation
Introduction to Facebook
Facebook Level One – Business Pages

Facebook Level Two – Ads Manager
Instagram for Business
Twitter for Business
LinkedIn for Business

(FB Level One is a pre-requisite for the FB Level Two course.)

Get Serious about social.

Start your training Today.

Contact Jo(e) to set up your first training session or to get more information about our training courses.