Who We Are

Our team consists of social media content writers, managers, visual content producers, web designers, videographers, and graphic designers. With a strong, well-educated and professional team behind us, Jo(e) Social Media continues to be an industry leader.
Joe

Joe Whitbread

co-founder and CEO

Joe started his career in broadcast journalism and took his first gig as an on-air personality in Grande Prairie shortly after graduating from SAIT. Joe moved through the radio industry as a producer, and salesperson, before transitioning to
social media when it became apparent this was where businesses would have to be, to be seen. As a professional emcee, PA announcer, and voiceover artist, he’s hosted thousands of events in his 30+ year career in the public. Joe’s a Dad, artist, Flames fan, and can most often be found on summer days swinging a club on the golf course. “Do what you love, love what you do.”

Jo

Jo Phillips

co-founder and COO

With a degree in Psychology focused on motivation and personality, and a minor in Sociology from the University of Calgary, Jo Phillips loves to watch how people interact both on social media, and in the business world, and convert it to opportunity. Known for big ideas, quick creative thinking and an ability to identify the pain and fix it, Jo combines her knowledge of people, business, and entrepreneurship with effective, interesting social solutions. Jo’s a Mom, and Bon Jovi super-fan, and always has at least one business book on the go. “Doubters, disbelievers, get out of my way. Baby you can sleep while I dream.” Bon Jovi

Ali

Ali

Content Director

Ali is originally from Southampton, Ontario, just north of Toronto and now loves living in Blackfalds with her dog, Charlie. She came to Central Alberta in 2012 to be closer to her brother and his family who had relocated to Red Deer the year before.  She says being an Auntie is one of life’s greatest pleasures as Auntie’s get to say, “yes”.  She has a background in psychology and sociology as well as an extensive knowledge of pop culture from the 80’s.  For 13 years she was an on-air radio host including a short stint as a news anchor, which was where she first started to grasp and explore the significance of social media.  Ali joined the Jo(e) team after her mind was blown during a crash course. She’s now a Jo(e) trainer, speaker and manages multiple channels for Jo(e) clients.  You can find Ali on most social channels though she freely admits her first love will always be Facebook.

Mike

Mike

Sales Director

Mike has been with the Jo(e) Team for just over a year (2021), with a background in broadcasting, sales and marketing. Previously, he had a 14 year career in radio. He thrives in a lively, vibrant workplace (which the Jo(e) Youth Creative definitely adds to). He's a HUGE fan of the Montreal Canadians, loves cooking with his daughter, and loves music. He's got a black lab named Poutine who quite possibly is both the worlds worst guard dog and biggest mooch! Mike has a deep passion for charity work and is a voracious reader.

Alexandria

Alexandria

Creative Director

Alexandria was born in Red Deer and currently lives there now; however, she's lived in Vancouver (when she was two, but she still counts it!), Vermillion, and Edmonton. She is a digital and traditional illustrator/graphic designer with a Visual Arts Diploma from RDC and a Bachelor of Arts Degree from the University of Alberta, with a major in Fine Arts and minor in Sociology. She is bilingual in French but has not spoken the language in quite some time! In her free time, she tries to stay active with snowboarding, biking, and hiking. She has been all around Canada , United States, Mexico and Europe; she would like to continue traveling as much as possible. Back in 2019, she completed a summer practicum with Jo(e) Social Media, she was then hired on as part-time writer, then full-time content writer....and now, she is the Creative Director for Jo(e)! She is tremendously excited to see where her new role takes her.

Xander

Xander

Admin

Xander is our administrative assistant--he's the one that makes sure that our Social Media Specialists are able to train their focus on you, and not on tech problems. Based out of Vancouver BC, Xander is always behind the scenes making sure that we run securely and efficiently. Be nice to him!

Darlene

Darlene

Chief VCP & Account Manager

Darlene moved to Red Deer from Saskatoon in 2006. Darlene has been surrounded by Entrepreneurs her entire life and became one herself for 20+ years. With that came many years of experience in the business world, plus achieving as a 2011 graduate of the Business program with a Marketing focus at RDC. Jo and Darlene had known each other for over a decade when Jo offered her a position and Jo(e) Social Media became a business of 3. Darlene is a Mom of 2 boys and grew up the oldest of 4 children, until she met her older half-sister and half-brother. Darlene has had many responsibilities during her time here at Jo(e), but currently heads up our Visual Content Provider (VCP) Department.

“In a world where you can be anything, be kind.”

Lynsey

Lynsey

South Visual Content Provider

Lynsey calls the small prairie city of Brooks, AB home and works with Jo(e) clients in the southern half of the province. An avid lover of all thing's communications and marketing, Lynsey graduated from the Journalism program at SAIT;  then, decided to expand her education by enrolling in the Bachelor of Professional Arts program with a major in Communications at Athabasca University. Her passion for social media led her to attend a conference led by team Jo(e), and after getting that small taste of what the business was about, she was hooked!

Morgan

Morgan

Social Media Specialist

Morgan was born in Grande Prairie, Alberta and currently resides in Red Deer. She graduated from the Media Studies and Professional Communications program at Red Deer College in 2020. Morgan’s love for Instagram and a desire to work in a growing digital industry is what brought her to Jo(e) Social Media. She’s part of our amazing training team, with expertise in Instagram influencing. She also manages multiple accounts for Jo(e) Social Media clients. Although Morgan never played hockey, she grew up at the rink and loves the sport. She is now pursuing her love of the game, by working as the Promotions Coordinator for the Red Deer Rebels and Hockey Canada’s World Junior Hockey Championships. “Oh the things you can find, if you don’t stay behind.”

Mitch

Mitch

Social Media Specialist

Mitch Danser may have a background in dance, but currently he makes his money working as a social media contractor here at Jo(e). His love for communications sparked during his two-year journalism diploma and was fully ablaze during his BA in Professional Communications. He grew up in Red Deer, AB and while he moved to Calgary and later to Victoria, life somehow brought him back to Central Alberta. When he's not coming up with witty one-liners for his social media accounts, you can find him climbing a mountain, painting, or coming up with witty one-liners for his precious goldendoodle, Ivy.

Emily

Emily

Social Media Specialist, Visual Content Provider

Emily is a 22-year-old living in Lacombe, Alberta, and originally from Grindrod, B.C. She graduated from the Media Studies and Professional Communications Program is 2021 through Red Deer College. She discovered Jo(e) Social Media after having Jo Phillips as her Social Media professor at RDC, and now here she is! Her interests and hobbies include, painting, writing, video games, crystal collecting, hiking, camping, and anytime spent in the mountains. Her personal goal is to have her hair be every colour of the rainbow, at least once!

Michelle

Michelle

Social Media Specialist

Michelle was born in Red Deer but grew up in St. Albert. She always knew Red Deer would be her landing spot once she moved back after completing high school. Although no formal education, she has always been a strong worker bee! She worked at Tony Romas for 13+ years before the pandemic shot her down a fantastic new path.  Michelle took the SMMS course with Jo(e) Social Media and when the opportunity came to be a part of the team, she jumped in both feet first, and it has opened many doors since! She loves bringing joy and smiles to everyone that she meets and has developed quite a contagious cackle over the years. She has double jointed elbows, will never act her age, and is a mom to 3 of the coolest kids.

Josh

Josh

Social Media Specialist

Josh grew up on the sunny beaches of Hudson Bay, SK where the mosquitos are the side of falcons, and the internet was just a myth. He relocated to Red Deer in 2006 where he received his journeyman ticket as an electrician... or as one of the weirdos he used to work with called it: "valence electron wranglers". Growing sick of working away, he returned to college in 2017 where he received his diploma in Media Studies and Professional Communications. Upon completing his practicum, he found work as a beer salesman and that's now how he earns a living! In his free time, he plays in punk bands, runs a record label, runs a local zine, sit on the CAT board of directors, hosts a radio show, and hangs with family. The Jo(e)'s visited one of his classes in college and made the "mistake" of telling the class they could attend their session for free and Josh took them up on it! Now we are stuck with him for better or for worse. 😉 It's working out so far!

Sarah

Sarah

Social Media Specialist

Sarah is originally from Sherwood Park, and now calls Silver Valley, AB home. Sarah runs a cattle ranch with her husband, brother-in-law, and sister-in-law. She was originally interested in journalism, until she fell in love with farming. Sarah became a member of the Jo(e) team when we expanded into Northern B.C. She’s a busy
Mom or 3 littles, loves dinosaurs and has a Certificate in Paleobiology from the U of A.“ Not a moment of life is wasted on the farm. Others may have been more places but haven’t outlived me."

Jenna

Jenna

Content Writer

Jenna is an extremely talented improviser, teacher, mother, and social media enthusiast. She is a graduate of Red Deer College with a Theatre Arts Degree and Applied Film Degree and she holds the title of Executive Director of Bull Skit Comedy ( and co-creator!). Jenna is a new member of the Jo(e) team and we're excited to have her here! You can tell Jenna did not write this blurb or it would have been a lot more fun!

Robyn

Robyn

Web Design

Robyn has a Bachelor of Science in Computer Science and has worked in software development, business analysis and web development since 1997. She started work in Calgary in the oil and gas sector and went through various roles in IT for 10 years. She then began doing web developments in 2005, customizing internal webpages for departments and creating custom applications, which leg to her favourite role as a business analyst for a Human Resources department. Fast forward through staying home with 3 kids, she found a love for web design (with a focus on the functionality and development side) and started her own business where she could work from home. For the last few years, she has been working in partnership with Sarah, as their skills complement each other perfectly. They have both taken LinkedIn training from Joe and Facebook training with Ali. She has always loved following Jo(e) for their refreshing perspective on kids and social media. In February, they enthusiastically joined the Jo(e) team for web design and development!

Sarah

Sarah

Web Design

Sarah has been working as a freelance graphic designer for 18 years. She studied Journalism at SAIT - where she learned about desktop publishing and design. She went to the University of Calgary and studied Fine Art & Dance. Prior to her career in design, she taught art to 4-15 year olds, and helped to manage a beautiful spa in Calgary. She has an 18-year-old and an 8-year-old. She met Robyn at precisely the time she started to find that more clients were needing a website in addition to their marketing material and brand design. She loves what Jo(e) does and see our playful approach as refreshing and so positive. (We agree!) She's happy to contribute, and to be part of the team!

Ryan

Ryan

Web Design

Ryan currently resides in his hometown of Red Deer, but for a while he called London, England his second home for nearly 14 years. We're very pleased to have him on the Jo(e) team as a Web Designer! In addition, Ryan runs his own business "Poet Business Solutions" where he consults with businesses on their marketing, leadership & employment strategies, branding,  business mentoring, etc. He is an ambitious problem solver with a sense of humour and professionalism.

Calvin

Calvin

Online Conference Production

Calvin is  the Owner of Exposure Productions where he works on live event and corporate video production. You can almost always find him behind the camera or in a directors chair! He is a sub contractor with Jo(e) Social Media and we're happy to have his web conference and video production expertise!

Ashton

Ashton

JYC Coach

Ashton was born in Red Deer AB; however, he graduated from École Lacombe Composite High School in 2021. Ashton loves to have fun and he appreciates giving the youth the opportunity to express themselves in however way they want! Ashton knows Jo personally, and once JYC was up and running, she asked him if he'd want to be interviewed for the position of a Club Coach...and the rest is history!

Keelan

Keelan

Web Design

Keelan was born and has lived in Red Deer his entire life. Finding interest in computers at a young age, he started programming websites and games at the age of 12. While going through high school, he spent time working on his graphic design skills; eventually, gaining his first programming job at the age of 17. Now 19, he continues to work on his programming and graphic design with Jo(e) Social Media's web design division. He is planning on attending university for a Bachelor of Science in Computer Science within the coming years.

Keelan designed and programmed this very website for Jo(e) Social Media under Jo(e) Youth Creative employment. Jo(e) strives to empower, support, and employ youth.

Zac

Zac

JYC Coach

Zac is one of the newer coaches for JYC. He just finished grade 9 and is excited to head into grade 10 in September. He is definitely one for all things cars (car games, movies, etc.). He loves sports and by far basketball is his favourite. He looks forward to coaching all the kids this year.

Mikael

Mikael

Internet Graphic Designer

Mikael is a recent Lindsay Thurber Comprehensive High School graduate, now attending Red Deer College for a Bachelor of Education. With a passion for art, in Thurber’s IB and art programs, they have had pieces of art and short films in museums and entered in film festivals. Originally Mikael became a part of the team as a Recreation Coordinator for the Jo(e) Youth Creative programs. Now taking on a graphic design position at Jo(e) Social Media, they are exited to be able to work in a creative role.

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